I had fun designing this printed barbecue guide for PR agency Golin. Heinz worked with Golin on putting together a PR pack consisting of a range of barbecue sauces, tools, an apron and this printed guide on how best to use their sauces to full effect.

Golin worked with a chef and food stylist and provided me with copy and photographs and when I sent back a few sample pages, they were very pleased with the result and gave me free-reign to design the remainder. It turned out to be a rare occasion where they were no amends at all.

Mixing different techniques was pleasing on this project. I enjoyed the typography, illustrating the characters for the Archetypes section, sourcing and recreating or augmenting vintage style illustrations on the facts page and retouching the food styling so that the recipes were legible.